WHAT IS BOILER BRANDWORKS?

 

In recognition of the transformative power of Name, Image, and Likeness (NIL) opportunities, and the need for our student-athletes to have access to this important component of today’s collegiate athletics model, Purdue is proud to announce the creation of Boiler BrandWorks, an in-house student-athlete marketing and brand-building unit.

The mission of this unit will be to  work directly with student-athletes to develop their personal brands and source meaningful NIL partnerships with donors, alumni, and businesses—both locally and nationally.