Brian Fordyce joined Purdue Athletics in 2012 and was promoted to the role of Associate Athletics Director for Business Strategy, Strategic Resource & Cap Management in July 2026.
His current responsibilities include oversight of Purdue's data management and analytical efforts, as well as working with Boilermaker sport programs, coaching staff and team personnel to manage the allocation of revenue resources.
Fordyce has been long served as Purdue's overseer of data analytics, along with orchestration of the Salesforce CRM platform and other software.
Prior to coming to Purdue, Fordyce served as the associate director of ticketing at the University of Notre Dame from 2009-12 and the assistant ticket manager at the United State Air Force Academy from 2006-09.
A native of Churchville, Maryland, Fordyce earned his bachelor’s degree from Shippensburg University in 1995 and master’s degree from Ball State University in 2005. He and his wife, Molly, have three children: Luke, Macy and Jay.