Nicole Piercy serves as the Assistant Director of Marketing and Fan Experience for Purdue Athletics. She joined the department in July 2025. Her current responsibilities include primary marketing contact for Volleyball, Wrestling and Baseball and secondary contact for Men's Basketball.
Nicole previously worked as an Athletic Marketing Graduate Assistant with Georgia Southern Athletics from 2023 to 2025 overseeing marketing efforts for women's soccer and baseball. During that time she also obtained a master's degree in Sport Management. She began her career in collegiate athletics as a Marketing and Fan Development intern with Virginia Tech Athletics in 2020.
A native of Warrenton, Virginia, Nicole earned her bachelors degree in Hospitality and Tourism Management with minors in Events and Experience Management and Digital Marketing from Virginia Tech in May 2023.