McClelland Introduced as New Athletics Director at PurdueMcClelland Introduced as New Athletics Director at Purdue

McClelland Introduced as New Athletics Director at Purdue

New Boilermaker leader becomes the 10th full-time athletics director in school history

WEST LAFAYETTE, Ind. — The Purdue Board of Trustees and President Mitch Daniels formally welcomed and introduced Tommy McClelland as the university’s new vice president and director of Intercollegiate Athletics on Thursday (Aug. 6) at the Purdue Memorial Union.

A forward-thinking leader and proven visionary in external strategies, McClelland has embraced the ever-changing climate in collegiate athletics, positioning his programs for success through multimillion-dollar fundraising efforts and success in competition — all the while maintaining a relationship-driven culture.

McClelland, 44, who joins Purdue with nearly 20 years of athletics director experience, comes from Rice University, where he held the role of vice president and director of athletics since 2023. McClelland also gained valuable leadership experience in the Southeastern Conference, serving as deputy athletic director over external affairs and revenue generation at Vanderbilt University from 2020-23.

“I am deeply honored and incredibly excited to join the Purdue University family,” McClelland said. “I am grateful to President Daniels and the Board of Trustees for the confidence they have placed in me and for the opportunity to lead one of the nation’s most respected athletics programs.

“Purdue is a world-class institution with a proud tradition, passionate supporters and tremendous momentum,” he said. “Our student-athletes will remain at the center of every decision as we work alongside our outstanding coaches and staff to develop champions in the classroom, in competition and in life.

“Jessica, our boys and I cannot wait to become part of the West Lafayette community,” he said. “The future of Purdue Athletics is incredibly bright, and I am ready to get to work. Boiler Up!”

With a trained eye for resource development, McClelland oversaw the largest athletics fundraising efforts in Vanderbilt’s history with the Vandy United campaign, raising more than $300 million to improve and expand the university’s facilities, all while overseeing the football team as its program administrator. While with Rice, he invested in the expansion of Rice’s name, image and likeness (NIL) efforts, which manifested in the creation of the South Main Fund to work in tandem with the Owl Club to provide support in the competitive new era of collegiate athletics.

Additionally, McClelland’s stable and inclusive approach to his leadership allowed for the expansion of women’s sports with the return of Rice’s diving (2024-25) and addition of women’s golf for the upcoming season (2026-27).

Rice’s athletic programs flourished under McClelland’s leadership. The football team reached bowl eligibility, the Owls increased exposure via media partnerships and the women’s basketball program advanced to its first American Athletic Conference championship as it began competition for the first time in the league. McClelland also helped usher in a new branding and community engagement campaign to celebrate and strengthen the pride and traditions of the Rice community.

Committed to excellence in the classroom and competition, McClelland has seen programs under his charge excel in the NCAA’s Academic Progress Rate. Most recently, Rice is coming off a 2025-26 academic year that saw 11 of its 14 sports receiving perfect scores. Meanwhile, seven of the Owls’ 14 sports earned perfect four-year scores of 1,000.

Before Rice and Vanderbilt, McClelland spent 2013-20 as athletics director at Louisiana Tech. While there, private giving soared, with record numbers of donations in each of his last five years. He negotiated exclusive apparel deals with Adidas — all while Bulldogs programs boasted some of their best performances since the 1970s.

McClelland has navigated two schools through conference realignments, shepherding both the Bulldogs into Conference USA and the Owls into the American, overseeing both departments’ successful debut seasons in their new leagues.

Earning respect early in his career, McClelland was elevated to McNeese State University’s director of athletics at the age of 26. He helped raise more than $3 million in private donations and played a key role in corporate sponsorship buy-in.

Chosen with intentionality, McClelland will serve at the helm of a Purdue Athletics department that is home to a proud history of leadership, with just four previous athletics directors over the past eight decades: Mike Bobinski (2016-26), Morgan Burke (1993-2016), George King Jr. (1971-92) and Guy “Red” Mackey (1942-71).

As a native of Basile, Louisiana, McClelland earned his bachelor’s degree from Northwestern State University in 2004 and master’s degree in sports administration in 2005. From walk-on status for Demons football to earning a scholarship, McClelland also earned a place with Northwestern State’s track and field team, competing in javelin.

In 2012, McClelland continued his growth in the field, graduating from the executive program of the Sports Management Institute and attending instruction at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School and the University of Southern California’s Marshall School of Business.

McClelland arrives in West Lafayette with wife, Jessica Stokes, and their two sons: Lawson and Grayson.

 

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What they are saying about new Purdue AD Tommy McClelland 

“Purdue is getting the complete package in Tommy McClelland. He has a sharp business acumen and a proven track record of success in fundraising and revenue generation. He’s also an elite organizational leader who hires and develops coaches and staff committed to supporting student-athletes and building a championship culture. Tommy has evolved with an industry that’s changed dramatically, and he’s one of the best in intercollegiate athletics today. Just as importantly, he’s a great friend, husband and father. Tommy, Jessica, and their sons, Lawson and Grayson, will be a terrific addition to the West Lafayette community. Congratulations to Purdue and the McClellands!”

— Wren Baker, West Virginia University vice president and director of athletics

 

“Purdue has made an exceptional choice in Tommy McClelland as its new director of athletics. Tommy has been a phenomenal partner and a true leader in the American Conference. He fully embraces the current climate of change with an innovative approach that will be on full display in West Lafayette. His deep personal commitment to his work is something I greatly admire. We thank Tommy for his leadership in the American and wish him; his wife, Jessica; and his sons, Lawson and Grayson, the very best.”

— Tim Pernetti, American Conference commissioner

 

“I am so happy for Tommy McClelland! Hiring Tommy to Vanderbilt gave me a front-row seat to the kind of leader he is and the impact he has on the people around him. He is deeply committed to serving student-athletes and leads with integrity every single day. He’s also a fierce competitor with a remarkable ability to bring people together around a shared vision. Purdue isn’t just getting an outstanding athletics director — they’re getting someone who will make the entire university community better, and I’ll be cheering Tommy on from Nashville as he begins this next chapter.”

— Candice Storey Lee, Vanderbilt University vice chancellor for university affairs and athletics director

 

“Purdue has made a home-run hire in Tommy McClelland. I’ve had the privilege of working with Tommy, and I can say without hesitation that he’s one of the best leaders in college athletics. Tommy has a rare ability to drive meaningful revenue growth while never losing sight of what matters most: providing an incredible experience for student-athletes. He’s a visionary, a relationship builder and someone who leads with integrity every single day. Purdue is gaining an exceptional athletics director and an even better person.”

— Brian White, Virginia Tech vice president and director of athletics