WEST LAFAYETTE, Ind. – Purdue vice president and athletics director Mike Bobinski announced the hiring of Kassidie Blackstock as associate athletics director for strategic communications on Monday.
Blackstock will manage and lead the strategic communications team charged with disseminating accurate and timely information to a variety of constituents, including alumni, donors, fans and media. The team reports on and publicizes all 18 sports programs while working closely with marketing and creative services to promote the image of Purdue Athletics via traditional and innovative communications methods.
"We are excited to welcome Kassidie to the Purdue family," said Bobinski. "Her experiences working in strategic communications across multiple industries offers unique perspective and a complementary skill set to lead our strategic communications team. Her background of planning and executing integrated, strategic communications programs is an ideal profile as the communications industry continues to evolve."
Prior to joining Purdue, Blackstock was most recently a member of the Razorback Foundation in Fayetteville, Arkansas. As the director of strategic communications and stewardship at the Foundation, she managed all communication platforms and messaging to educate and inform donors and non-donors about the benefits and impact of investing in Razorback Athletics.
Blackstock also held positions including the Assistant Director of Public Relations at the University of Tennessee Athletics Department, Vice President at FleishmanHillard International Communications, and Deputy General Manager of Isom Global Strategies. Following Isom Global Strategies she transitioned to a business development consultant during her time living abroad before returning to the United States and accepting the role as the Director of Donor Communications and Sponsorships at the University of Tennessee Medical Center.
"I am thrilled to have been offered the opportunity to join the Purdue Athletics family," Blackstock said. "I look forward to working with the talented communications team and continuing to promote and highlight Purdue student-athletes, coaches and the traditions that have made it a national brand."
Blackstock, a Knoxville, Tennessee-native, holds a bachelor's degree in Communications with an emphasis in broadcast journalism from the University of Tennessee.
Blackstock will manage and lead the strategic communications team charged with disseminating accurate and timely information to a variety of constituents, including alumni, donors, fans and media. The team reports on and publicizes all 18 sports programs while working closely with marketing and creative services to promote the image of Purdue Athletics via traditional and innovative communications methods.
"We are excited to welcome Kassidie to the Purdue family," said Bobinski. "Her experiences working in strategic communications across multiple industries offers unique perspective and a complementary skill set to lead our strategic communications team. Her background of planning and executing integrated, strategic communications programs is an ideal profile as the communications industry continues to evolve."
Prior to joining Purdue, Blackstock was most recently a member of the Razorback Foundation in Fayetteville, Arkansas. As the director of strategic communications and stewardship at the Foundation, she managed all communication platforms and messaging to educate and inform donors and non-donors about the benefits and impact of investing in Razorback Athletics.
Blackstock also held positions including the Assistant Director of Public Relations at the University of Tennessee Athletics Department, Vice President at FleishmanHillard International Communications, and Deputy General Manager of Isom Global Strategies. Following Isom Global Strategies she transitioned to a business development consultant during her time living abroad before returning to the United States and accepting the role as the Director of Donor Communications and Sponsorships at the University of Tennessee Medical Center.
"I am thrilled to have been offered the opportunity to join the Purdue Athletics family," Blackstock said. "I look forward to working with the talented communications team and continuing to promote and highlight Purdue student-athletes, coaches and the traditions that have made it a national brand."
Blackstock, a Knoxville, Tennessee-native, holds a bachelor's degree in Communications with an emphasis in broadcast journalism from the University of Tennessee.