Brooke Robbins joined the Purdue Athletics team as assistant director of strategic Initiatives in March of 2020 with responsibilities including working with a wide variety of departments in the analysis and execution of department strategies to increase revenue generation, enhance internal collaboration, improve fan experience and actively leverage relationships with a variety of stakeholders to maximize department priorities.
Robbins' role was expanded to associate director of revenue strategy in August of 2021, leading the execution and coordination of outbound revenue generating communication through email, mobile app, texting, social media, website(s), and other forms of outbound communication to constituents. In addition to providing analysis and implementing tools to assess performance of key business initiatives, Robbins works to implement marketing and communication for the John Purdue Club including digital advertising campaigns, email, website, capital project collateral, gift proposals, and campaign-specific communications.
Prior to coming to Purdue, Robbins worked with Marquette Athletics and the Blue & Gold Fund as advancement officer for direct marketing of athletics. During her time with the Blue & Gold Fund, Robbins developed a multichannel strategic plan to enhance fundraising cultivation and stewardship with efforts such as the implementation of Marquette’s annual day of giving - raising a total of over $425,000 for athletics in its first three years and increasing sport-specific giving by an average of 70%. Robbins also served as the point of contact for athletics development special events, as well as worked with a variety of departments to develop and align strategy and communication. She also has previously worked in leadership annual giving at the Ball State University Foundation and with the Cardinal Varsity Club as graduate assistant while earning her master's degree.
A native of Columbus, Ohio, Robbins earned a bachelor’s degree in sport management from Otterbein University in 2014 and a master’s degree in sport administration from Ball State University in 2016.
Robbins' role was expanded to associate director of revenue strategy in August of 2021, leading the execution and coordination of outbound revenue generating communication through email, mobile app, texting, social media, website(s), and other forms of outbound communication to constituents. In addition to providing analysis and implementing tools to assess performance of key business initiatives, Robbins works to implement marketing and communication for the John Purdue Club including digital advertising campaigns, email, website, capital project collateral, gift proposals, and campaign-specific communications.
Prior to coming to Purdue, Robbins worked with Marquette Athletics and the Blue & Gold Fund as advancement officer for direct marketing of athletics. During her time with the Blue & Gold Fund, Robbins developed a multichannel strategic plan to enhance fundraising cultivation and stewardship with efforts such as the implementation of Marquette’s annual day of giving - raising a total of over $425,000 for athletics in its first three years and increasing sport-specific giving by an average of 70%. Robbins also served as the point of contact for athletics development special events, as well as worked with a variety of departments to develop and align strategy and communication. She also has previously worked in leadership annual giving at the Ball State University Foundation and with the Cardinal Varsity Club as graduate assistant while earning her master's degree.
A native of Columbus, Ohio, Robbins earned a bachelor’s degree in sport management from Otterbein University in 2014 and a master’s degree in sport administration from Ball State University in 2016.