SAN FRANCISCO, Calif. — Uber is deepening its connection to college campuses, announcing today a partnership with Learfield to deliver new ways to engage students and elevate the fan experience. Through a multi-year collaboration spanning nine of the nation’s top athletic programs, including Purdue, Uber will spotlight its Uber One for Student membership perks and delivery offerings directly to the heart of campus life.
The partnership will offer exclusive deals across Uber, Uber Eats, and Uber One all season long, NIL opportunities with premier student-athletes, nationwide sweepstakes, and content celebrating the energy of college sports.
“We’re continuing to meet students wherever they are – on campus, at home, or cheering from the stands,” said Georgie Jeffreys, Head of Marketing at Uber, North America. “Through this partnership, we’re engaging the energy of college fandom while showing how Uber delivers value and convenience to fans every day.”
Uber One and Uber Eats will debut in-game and digital integrations across football and basketball, designed to make every game more engaging, interactive, and rewarding for students and fans alike. These integrations will take place across both football and basketball season for Purdue in particular.
“This partnership is a terrific showcase of using the passion in college sports and connections to fans to deliver brands directly to their consumers,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “By placing Uber in college venues and marketing Uber One using elite student athletes and award-winning content, we can strategically position their brand in front of the sports fans and college students.”
Uber’s campus engagement doesn’t stop there. Uber One for Students, Uber’s student membership program, makes campus life easier with $0 Delivery Fee, up to 10% off orders, 6% Uber One Credits back on rides, and exclusive discounts from campus-favorite brands like Starbucks and Panera. This fall, Uber brought The One Arcade to 15 colleges nationwide, showcasing these benefits directly to students through games, giveaways, and on-site sign-ups. Students can join Uber One today to start enjoying savings. Fees and terms apply, see Uber app for details.
The partnership between Uber and Learfield was developed by Learfield’s corporate partnership team, which delivers brand partnerships to over 145 properties nationwide.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 64 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About Purdue Athletics
The Purdue Boilermakers, an NCAA Division I athletics department and member of the Big Ten Conference, are proud representatives of Purdue University, located in West Lafayette, Indiana. With 18 sports programs, the department maintains a vision within a culture of integrity and inclusion that empowers each Boilermaker student-athlete to achieve academic success, triumph athletically, and master leadership behaviors that enhance the pride and reputation of the University. Purdue Athletics' mission is to develop champions, advance academic success, strengthen leadership capabilities, and promote positive student-athlete well-being. Above all, Boilermakers possess the courage to lead positively in competition, in the classroom and in the community.