WESTCHESTER, Ill. & WEST LAFAYETTE, Ind. (September 21, 2023) – Dyehard by Follett, the preeminent fan retail experience in collegiate athletics, today announced a multi-year omnichannel partnership with Purdue Athletics to include e-commerce, in-venue gameday retail, and an on-campus Team Store located in the Stewart Center. The official, off-campus Purdue Team Store, formerly the Black & Gold Mine, will include an enhanced in-person shopping experience for fans of the Boilermakers.
Emmanuel Kolady, CEO of Follett Higher Education, said, "When Dyehard and Follett launched our partnership earlier this year, we pledged to revolutionize the college athletics experience for students, families, alumni, and sports fans – and that's exactly what we're doing with our new retail partnership at Purdue. Our partnership will bring new energy and excitement to this dynamic campus community and visiting Boilermaker fans."
The official Purdue team store will offer high-quality gear from best-in-class brands such as Nike, Peter Millar, and Champion, along with merchandise and products from locally owned and operated companies. Name, image, likeness (NIL) products will also be a central focus; Purdue fans will have the opportunity to purchase gear featuring their favorite student-athletes across all teams and sports with an expanded online assortment.
"Our passionate fan base will immediately see the investment in their experience from Dyehard by Follett," said Ken Halpin, Deputy Athletics Director and Chief Operating Officer for Purdue Athletics. "This new partnership will bring quality clothing, gear, gifts and more right to the fingertips of all Boilermaker customers. The establishment of the official team store location adjacent to Mackey Arena, Ross-Ade Stadium, and main campus is an exciting development for our fans. Best of all, an additional focus will be given to name, image, and likeness opportunities for our student-athletes, which will continue Purdue Athletics' commitment to excellence in the NIL space."
Kolady added, "We have seen that passionate fans want a physical location to celebrate their fandom outside of game day. We are excited to bring the new vision for an authentic and dynamic team store to life and create an exciting experience for Purdue fans to celebrate team spirit all year round."
To learn more about Dyehard by Follett, visit follett.com/campus-solutions/fan-shops/
About Follett Higher Education | www.highered.follett.com
Follett Higher Education is a leading educational service provider and omnichannel retailer providing students, faculty and staff, parents, and fans the course materials, learning tools and retail services needed to successfully support the academic, athletic, and collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce collegiate retail stores across North America.
Emmanuel Kolady, CEO of Follett Higher Education, said, "When Dyehard and Follett launched our partnership earlier this year, we pledged to revolutionize the college athletics experience for students, families, alumni, and sports fans – and that's exactly what we're doing with our new retail partnership at Purdue. Our partnership will bring new energy and excitement to this dynamic campus community and visiting Boilermaker fans."
The official Purdue team store will offer high-quality gear from best-in-class brands such as Nike, Peter Millar, and Champion, along with merchandise and products from locally owned and operated companies. Name, image, likeness (NIL) products will also be a central focus; Purdue fans will have the opportunity to purchase gear featuring their favorite student-athletes across all teams and sports with an expanded online assortment.
"Our passionate fan base will immediately see the investment in their experience from Dyehard by Follett," said Ken Halpin, Deputy Athletics Director and Chief Operating Officer for Purdue Athletics. "This new partnership will bring quality clothing, gear, gifts and more right to the fingertips of all Boilermaker customers. The establishment of the official team store location adjacent to Mackey Arena, Ross-Ade Stadium, and main campus is an exciting development for our fans. Best of all, an additional focus will be given to name, image, and likeness opportunities for our student-athletes, which will continue Purdue Athletics' commitment to excellence in the NIL space."
Kolady added, "We have seen that passionate fans want a physical location to celebrate their fandom outside of game day. We are excited to bring the new vision for an authentic and dynamic team store to life and create an exciting experience for Purdue fans to celebrate team spirit all year round."
To learn more about Dyehard by Follett, visit follett.com/campus-solutions/fan-shops/
About Follett Higher Education | www.highered.follett.com
Follett Higher Education is a leading educational service provider and omnichannel retailer providing students, faculty and staff, parents, and fans the course materials, learning tools and retail services needed to successfully support the academic, athletic, and collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce collegiate retail stores across North America.